ROLE SNAPSHOT

As Director of Organic, you will lead Found’s organic performance strategy – spanning technical SEO, content, and CRO. You’ll be responsible for developing joined-up, insight-led strategies that grow visibility, increase engagement, and deliver measurable commercial outcomes for clients.

You will demonstrate strategic leadership with operational oversight: shaping the direction of organic services, guiding teams to deliver high-quality work, and ensuring SEO and content sit at the heart of integrated marketing campaigns. You’ll also play a key part in evolving our Everysearch™ proposition, ensuring our strategies reflect today’s discovery landscape across platforms like TikTok, YouTube, Reddit, and Amazon.

IMPACT OF ROLE

Your work will directly contribute to:

• Client Retention & Satisfaction
  Achieving consistently high client retention and satisfaction by delivering measurable organic performance and building trust with senior stakeholders.

• Commercial Growth
  Driving sustainable revenue growth through the expansion of SEO, content, and CRO services, while identifying upsell and cross-sell opportunities.

• Leadership & Team Performance
  Leading and developing a high-performing SEO, Content, and CRO team, ensuring consistent delivery excellence, collaboration, and professional growth.

• Innovation & Service Development
  Keeping Found at the forefront of organic performance by evolving our Everysearch™ proposition, piloting new approaches, and embedding innovation into client strategies.

• Integrated Strategic Impact
  Ensuring organic performance is fully integrated into cross-channel strategies (Paid Media, Creative, Data) to maximise client outcomes and agency growth.

KEY RESPONSIBILITIES

CLIENT GROWTH & RETENTION

• Lead senior-level client relationships, ensuring organic strategies deliver measurable business outcomes and long-term growth.
  
  

• Translate client commercial goals into actionable SEO, content, and CRO strategies that clearly demonstrate business impact.
  
  

• Proactively identify upsell and cross-sell opportunities across organic and wider Tomorrow Group services, shaping compelling business cases to gain client buy-in.
  
  

• Anticipate retention risks early, building proactive retention plans and acting as an escalation point for senior client concerns.
  
  

• Oversee contract renewals and scope expansions, ensuring terms are commercially aligned with agency growth objectives

STRATEGY & SERVICE LEADERSHIP

• Define and evolve Found’s SEO and Content strategy, ensuring delivery is future-facing and aligned with Everysearch™.
  
  

• Ensure organic work (technical SEO, content, CRO, and Digital PR) integrates seamlessly with wider channel strategies.
  
  

• Continuously analyse search and audience trends, translating insights into client-facing strategies that drive visibility and commercial growth.
  
  

• Lead the innovation pipeline for organic performance, from AI-driven content workflows to advanced SERP optimisation.
  
  

• Partner with Product and Data teams to enhance reporting and measurement, ensuring strategies are supported by clear evidence and actionable insights.

TEAM LEADERSHIP & DEVELOPMENT

• Line manage and develop a team of SEO, Content, and CRO leads, ensuring high standards of delivery, growth, and accountability.
  
  

• Build a high-performance team culture that values collaboration, feedback, and measurable impact.
  
  

• Oversee recruitment, retention, and progression planning for the organic performance team.
  
  

• Deliver regular coaching and performance reviews, ensuring individuals have clear PDPs and opportunities for advancement.
  
  

• Encourage knowledge sharing across functions, elevating the quality and confidence of strategic thinking within the team.
  

INNOVATION & INDUSTRY LEADERSHIP

• Ensure Found remains a thought leader in SEO and content, contributing to blogs, whitepapers, events, and award-winning case studies.
  
  

• Test and implement new approaches to content and search, ensuring clients benefit from first-mover advantage in areas such as AI, TikTok search, and emerging SERP formats.
  
  

• Champion Everysearch™ as a differentiator, embedding it into client strategies and evolving it based on industry trends.
  
  

• Act as a senior voice externally, representing Found in the SEO and content community to enhance visibility and credibility.
  

CROSS-AGENCY COLLABORATION

• Collaborate with Heads of PPC, Paid Social, Data, and Growth to ensure organic strategies are integrated into holistic client roadmaps.
  
  

• Partner with Tomorrow Group agencies (Disrupt, Braidr, Seed) to maximise opportunities for shared clients.
  
  

• Work with the Growth team to support new business pitches, ensuring organic plays a central role in winning high-value opportunities.

AI

• Utilises AI responsibly and ethically in line with company policies, ensuring transparency and trust in its application.

• Leads AI initiatives across their function, setting the vision and embedding AI into strategic priorities.

• Shapes policies and best practices for responsible, ethical, and impactful AI adoption.

• Partners cross-functionally to champion AI as a driver of innovation, growth, and long-term success.

COMPANY RESPONSIBILITIES

• Consistently follow company and team processes, ensuring alignment and efficiency across all projects

• Utilise company platforms (such as Asana, Float, and other internal tools) effectively to manage tasks, resources, and workflows.

• Log time accurately and on schedule, providing transparency and supporting operational planning.

• Promote and uphold Found’s values and culture, acting as an inspiring, supportive, and accountable team member or leader.

• Ensure consistent, high-quality service delivery that enhances Found’s reputation and strengthens client trust.

• Maintain an up-to-date understanding of Found’s technology, products, and services, ensuring these are applied effectively in your role.

• Stay informed of industry standards, innovations, and emerging approaches in digital marketing, applying relevant insights to client and agency work.

BEHAVIOURS IN THIS ROLE.

• Strategic & Commercially Focused: Understands client business models and aligns growth and retention strategies to deliver measurable commercial outcomes.
  

• Influential & Persuasive: Builds buy-in at senior levels internally and externally, using insight and vision to inspire action.
  

• Proactive Opportunity & Risk Manager: Spots opportunities and potential retention risks early; acts decisively to protect and grow accounts.
  

• Trusted & Credible Leader: Leads by example, earns trust quickly, and delivers on commitments.
  

• Collaborative & Inclusive: Works seamlessly with colleagues across departments to ensure integrated delivery.
  

• Data-Driven Decision Maker: Uses performance and commercial data to inform strategic priorities.
  

• People Developer: Invests in the success of their team, enabling them to perform at their highest level.
  

• Innovative: Keeps ahead of industry trends and turns emerging developments into client opportunities.

WHAT SUCCESS LOOKS LIKE.

Client Retention & Growth

• Clients see clear commercial value in organic performance, leading to 90%+ retention across high-value accounts.
  

• Upsell and cross-sell opportunities are consistently identified and delivered, expanding Found’s organic footprint.

Commercial Impact

• Organic services (SEO, content, CRO) show sustained revenue growth, contributing meaningfully to agency GP targets.
  

• New propositions and innovation pilots create measurable opportunities for business expansion.

Team Excellence & Development

• The SEO, Content, and CRO teams operate as a high-performing unit, delivering exceptional work with low attrition.
  

• Team members demonstrate clear growth in skills, confidence, and leadership capabilities, supported by robust PDPs.

Strategic Influence

• Everysearch™ is embedded across organic strategies, recognised by clients as a unique and valuable differentiator.
  

• You are a recognised senior voice in shaping the direction of both client strategies and agency-wide innovation.

Service Innovation & Industry Leadership

• Found’s organic work wins awards, case studies, and industry recognition for its creativity and measurable impact.
  

• Emerging opportunities (e.g., AI-driven workflows, non-Google search platforms) are tested, refined, and embedded into our offer.

Cross-Agency Impact

• Organic performance is fully integrated with Paid Media, Creative, Data, and Growth, resulting in stronger client outcomes and collaborative wins.
  

• Partnerships with Tomorrow Group agencies (Disrupt, Braidr, etc.) result in joint opportunities and expanded client relationships.

PERKS AND BENEFITS

• Dynamic, Flexible Working 🏠 – Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.

• Private Medical Insurance 🧑‍⚕️ – We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.

• Financial Wellbeing Coaching 💷 – Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.

• 1-1 Counselling & Mental Health Support 🧠 – Supporting your mental health, you will have access to six 1-1 sessions of therapy , plus access to self-directed content and frequent live workshops with Oliva for life.

• Subsidised Gym Membership 🤸 – Access to a platform of multiple gyms across the UK.

• Enhanced Parental Leave 👶 – We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.

• Interchangeable Bank Holidays ➡️ – We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.

• Matchable Partnership 🫶 – Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities.

• Work from Abroad 🌍 – Up to 30 days a year working from another country.

• Personalised Career Progression 📝 – We know that progression is highly individual. You'll have a personalised development plan with meaningful, impactful training opportunities.

• And lots more! ⭐

At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles—your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.