ROLE SNAPSHOT

The world has changed. Rules are being re-written and we’re entering a new era of discovery. At Found - the next-gen digital consultancy - we help ambitious brands navigate changing consumer behaviour in a highly fragmented landscape - the impact of which is being felt acutely across the organic space.

We’re looking for a Director of Organic to navigate this paradigm shift with oversight across our SEO, Content, Digital PR and CRO practices. You’ll be responsible for developing and implementing a forward-thinking, audience-led approach - leveraging our award-winning, proprietary Everysearch™ framework - that achieves real impact for our clients, whether it be in terms of traditional results and clicks, building brand awareness and affinity through emerging channels (like social search and AI) - or protecting reputations across new digital battlegrounds.

As a key member of our leadership, you’ll be joining an incredible team at a time of accelerated growth. In this role, you’ll run a profitable, scalable operation, secure new wins and account expansion opportunities, attract, inspire and develop the next generation of organic innovators - and establish a new, best-in-class standard for how organic teams operate - and succeed.

IMPACT OF ROLE

Your work will directly contribute to:

• Agency Growth - attracting and securing new business wins, both through direct involvement in pitches and through the products and services you establish (working directly with our Director of Partnerships)
  
  

• Client Growth - through achieving incredible results and valued partnerships, leading to high satisfaction, retention and expansion opportunities (working directly with our Director of Growth)
  
  

• Service Development - delivering a future-facing, visionary approach to organic that reflects our overall go-to-market strategy (working directly with our Director of Innovation)
  
  

• Team Leadership - leading from the front and instilling a curious, high-performance mindset in your growing team, especially in terms of the adoption of AI processes and practices (working directly with our Chief AI Officer and Director of People)
  
  

• Integrated Media - collaborating directly with wider channels to solve macro client problems - and not just channel briefs (working directly with our Director of Paid Media)
  
  

• Improved Profitability - embracing technology, tooling and upskilling our teams to deliver the maximum value possible (working directly with our MD and Chief Delivery Officer)
  
  

• Agency Reputation - being a visible thought leader in the organic space, attracting talent, clients and attention to your innovative point of view (working directly with our Chief Growth Officer)

KEY RESPONSIBILITIES

VISION AND LEADERSHIP

• Acts as a visible, forward-thinking leader within our organisation - representing organic both within internal and external leadership teams.

• Constantly drives the way we deliver activity forward - never settles for the status quo and embeds the thinking through our team via a culture of learning and curiosity.

• Creates and acts as custodian for a compelling industry-leading vision for our organic department, rooted in innovation, real client challenges and meaningful strategy.

• Collaborates closely with the Director of Innovation to deliver a unified go-to-market and agency story from top-to-bottom.

AGENCY AND CLIENT GROWTH

• Maintains regular dialogue with senior stakeholders and cultivates relationships with key leadership figures across our valued clients.

• Defines the commercial model - supported by our Directors of Growth and Partnerships - and accountable for the creation and approval of scopes of work.

• Leads significant client pitches from the front; champions the wider team to represent the agency across new business opportunities.

• Creates a model for account expansion which you’ll support account directors in adopting and using to scale department revenue.

• Keeps regularly in touch with the market and clients’ needs to ensure our commercial model, approach and go-to-market remains competitive and valuable.

TALENT DEVELOPMENT AND CULTURE

• Lead and manage a team of organic specialists - with a diverse range of skills - creating a structure and culture that unlocks their potential and fosters incredible marketers.

• Oversee team structure, capability and skills gaps and work with our Director of People to ensure we’re training and developing our incredible talent

• Establish a high-performance team culture that values collaboration, measurable impact and champions curiosity and adaptability.

• Oversee recruitment, retention and progression across the organic team; ensure underperformers are supported and have the appropriate resources to thrive.

• Champion knowledge sharing and explore opportunities for team learning and development - and inspiration.

SERVICE LINE DEVELOPMENT

• Develop a modern audience-led, consultancy-first approach to organic marketing, covering SEO, AI, social search, community, Digital PR, and any other area you believe is important to success.

• Champion the Everysearch™ framework and embed its principles into the way organic teams pitch, delivery and succeed with our valued clients.

• Develop - alongside our Director of Innovation - a compelling value proposition and position for organic at Found - delivered through clear, actionable deliverables and processes.

• Partner with teams across the business and wider group to develop cross-channel synergy, collaboration and integrated approaches.

• Ensure Found has the best toolkit - both built and bought - to deliver forward-thinking programmes of work - including championing our use of Claude across the organisation.

• Establish best-in-class practices for CRO, technical SEO and feed management, content strategy and production, Digital PR and community engagement - and AI search.

• Maintain a continued dialogue with our new business and growth team to ensure widespread understanding of our approach and to leverage their insight for improvements.

• Be bold: challenge convention - and deliver something that really stands out from the way everyone else is doing organic.

OPERATIONS AND PROCESSES

• Maintains a profitable operation through end-to-end management of the department’s Profit and Loss (P&L), regularly communicating opportunities and risks to the MD and wider leadership team.

• Owns the department’s resource planning, allocation and is ultimately accountable for meeting client expectations for projects.

• Supported by your team, implements frameworks and processes to deliver high-quality outputs in a timely manner and in line with cost and margin expectations.

• Embeds a culture of commerciality throughout the team - ensuring every non-billable project has a clear business case and outcome.

• Empowers team members to champion areas of research, process and innovation to deliver improved output across the team.

THOUGHT LEADERSHIP AND MARKETING

• Both contribute directly to and establish a culture where the department as a whole proactively supports our marketing efforts - through content, speaking and awards.

• Become our public representative for search - telling our story on stage, across social and online - in small and big rooms.

• Be a regularly contributing member of the organic community at large, leveraging relationships to get the word out.

• Establish innovative and engaging points of view - that you both deliver directly and instill as perspectives throughout the agency group.

• Collaborate with the Directors of Innovation, Growth and Partnerships to develop and disseminate storytelling around the organic landscape across prospects and existing client-base.

• Be seen as someone with something impactful to say, wherever you find yourself; have opinions and be motivated by a desire to learn and share your learnings with others.

AI USE AND ADOPTION

• Uses and encourages others to adopt AI in line with company policies and with trust, transparency and ethics at the heart of what you do.

• Leads AI-based initiatives across your function, setting the vision, standard and embedding AI into your strategic priorities.

• Shapes the future of AI at Tomorrow to deliver responsible, impactful, ethical and practical AI adoption.

• Partners with leaders across the wider group to champion AI as a driver of innovation, growth and long-term success.

• Acts with genuine curiosity and an open-minded approach when it comes to internal and external developments around AI

• Embeds a culture of responsible and meaningful testing and learning around the use of AI within your department

COMPANY RESPONSIBILITIES

• Consistently follow company and team processes, ensuring alignment and efficiency across all projects

• Utilise company platforms (such as Asana, Float, and other internal tools) effectively to manage tasks, resources, and workflows.

• Log time accurately and on schedule, providing transparency and supporting operational planning.

• Promote and uphold Found’s values and culture, acting as an inspiring, supportive, and accountable team member or leader.

• Ensure consistent, high-quality service delivery that enhances Found’s reputation and strengthens client trust.

• Maintain an up-to-date understanding of Found’s technology, products, and services, ensuring these are applied effectively in your role.

• Stay informed of industry standards, innovations, and emerging approaches in digital marketing, applying relevant insights to client and agency work.

BEHAVIOURS IN THIS ROLE.

• Macro to micro: you’re comfortable whether you’re telling big picture stories of behaviour change - to explaining the nuances of an HREFLANG tag.
  
  

• Genuine enthusiasm: your passion and excitement for the space is infectious - and you’re motivated by sharing it with those around you.
  
  

• Commercially astute: you understand the way to build and run a profitable, growing department - and you always have a plan for how to do it.
  
  

• Challenges convention: you don’t take industry consensus as the answer - you get to the bottom of what matters and make your own decisions.
  
  

• Client-first mindset: you put clients first in everything you do - if it doesn’t solve their problems or add value, it doesn’t matter.
  
  

• Innovative through–and-through: you’re plugged into the (organic) matrix, constantly learning and innovating your approach.
  
  

• Product-led: you understand how to turn concepts and ideas into actionable organic strategy, process and deliverables.
  
  

• Highly collaborative: you leverage the skills and expertise around you to deliver the best possible outcomes.
  
  

• Empathetic leader: you recognise that change isn’t always easy and you lead with a supportive, people-first approach across your work.

WHAT SUCCESS LOOKS LIKE.

• You’ll significantly grow the organic department in a profitable, client-centric way.

• You’ll maintain profitability across your team, leveraging technology to deliver high-quality output.

• You’ll develop a genuinely innovative approach to organic, which you’ll instill throughout our agency.

• You’ll create a reputation for forward-facing, visionary thinking around your department…

• …Backed up by seamless collaboration with wider teams and flawless execution.

• You’ll create a culture of curiosity, adaptability and open-mindedness around AI and emerging tech.

• You’ll develop a high-performing team that shares your bold enthusiasm for the organic space.

• You’ll lead industry thinking - whether that’s with senior client leaders or on the biggest stages.

PERKS AND BENEFITS

• Dynamic, Flexible Working 🏠 – Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.

• Private Medical Insurance 🧑‍⚕️ – We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.

• Financial Wellbeing Coaching 💷 – Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.

• 1-1 Counselling & Mental Health Support 🧠 – Supporting your mental health, you will have access to six 1-1 sessions of therapy , plus access to self-directed content and frequent live workshops with Oliva for life.

• Subsidised Gym Membership 🤸 – Access to a platform of multiple gyms across the UK.

• Enhanced Parental Leave 👶 – We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.

• Interchangeable Bank Holidays ➡️ – We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.

• Matchable Partnership 🫶 – Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities.

• Work from Abroad 🌍 – Up to 30 days a year working from another country.

• Personalised Career Progression 📝 – We know that progression is highly individual. You'll have a personalised development plan with meaningful, impactful training opportunities.

• And lots more! ⭐

At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles—your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.